This Is Not What Yes Looks Like

Summer 2015 / 2016 / 2017 / 2018


It all started when...

Launched in the summer of 2015, the “This is Not What Yes Looks Like” campaign sought to show that what you wear or how you look doesn’t legitimize sexual assault. This campaign was launched on social media with a complimentary RedBubble sticker campaign. This campaign is seasonal, with new promotional materials coming out every summer.