project educate

september 2018



This year’s Red Zone campaign theme focuses on preventative measures that happen early on as an attempt to stop the Red Zone from happening in our future generations. Project Educate! is an interactive social media based campaign that focuses on early education while utilizing high school and college students as mentees. Each day, we will feature a new interactive way for our followers to get involved and change the lives of young students that could eventually be a participant in, or be a survivor of, the Red Zone. Below is a quick breakdown on what we will be focusing on each day and how you can get involved in the campaign.


The Red Zone is the time between August and Thanksgiving when college freshman (and college students in general) are beginning a new semester. According to the Department of Justice, it is a time where students are most likely to be sexually assaulted during their entire college career. This is due in part to lack of education, awareness, and also simply because many students are still figuring out how college works and meeting new people.


day one: statistics sunday

Did you know that more than 50% of college sexual assaults occur between August and November, according to the Campus Sexual Assault Study? We want to ensure that future generations have the tools they need to tackle the Red Zone with the launch of our newest campaign, #ProjectEducate! We want YOU to take the lead by talking to the middle-school students in your life, speaking with your high-school about their sex-ed program, or simply, supporting survivors. We also have a toolkit and curriculum available!


day two: make a difference monday

It has been shown that 1 in 5 middle schoolers were sexually touched without their consent and nearly 1 in 5 were verbally harassed. We need this statistic to change and this is what this day is about. We want YOU to get involved and call or send an email to your school’s administration to chat with them about their current consent curriculum and how it can get better. We’ll also be hosting a Twitter chat at 4:00PM CST where we’ll be asking you questions about consent and retweeting your replies.


day three: talk it out tuesday

Education about consent is essential to preventing this percentage; however, only twenty one states and Washington D.C. require sexual assault awareness as part of their sex-ed curriculum. It’s just as important to have conversations about the Red Zone and consent with younger generations as it is with adults. Do you have a sibling in middle school or high school? Use our toolkit to open a dialogue with them and educate them.


day four: wisdom wednesday

The goal of this campaign is to raise awareness of the Red Zone by starting the conversation. We want to hear what you know about the Red Zone, why you think it exists, how you combatted it during college, and what you want to the youth of today. Join our Twitter chat at 1:00 PM PST! Our goal is to eliminate the Red Zone completely, and educating our youth is one of the main ways we can work towards making that happen.


Day five: take it to campus thursday

It’s important for every student to be taught what consent means, what to do in a situation if you or your partner becomes uncomfortable, and how to get help if you or someone you know has been harassed or abused. In order to eradicate the Red Zone, we need your help to educate people what it is. Utilize our toolkit and posters on your college campus or host a real talk on campus to educate students on the red zone, and be a voice for survivors.


day six: flashback friday

What do you wish your sex education taught you? What do you wish others had been taught? We want to hear from you what you wish you were taught in your sex - ed class. Share a picture of yourself in middle school and let us know what you wish you knew back then before you entered high school or college!


day seven: support survivors

Today and every day, we want you to support the survivors in your life. Whether it’s checking in, showing some love, or helping them with the next steps - show them that they are loved and not at fault. Let’s shut down victim-blaming and remind everyone that clothing does not determine consent.


Project Educate! ran from Sunday, September 9th to Saturday, September 15th, 2018 and we plan to continue to raise awareness of the Red Zone even after the campaign dates have passed. To support our mission in early education, consider donating to help us fund further content such as comprehensive sexual education curriculums, faculty training, and more.