Off the press

Since launching our initiative in 2014, Project Consent has been featured in numerous publications around the world. We'd like to thank our partners, our supporters, and our reporters for sharing our work. Here are some of our highlights over the years, as reported by verified news outlets.

But consent doesn't have to be difficult — or awkward. In fact, the goal of a series of new videos from a nonprofit called Project Consent is to teach people how simple it is to understand. To illustrated the concept, the organization used a cast of animated human body parts that are a little bit cute and a little bit disturbing.

-  Claire Landsbaum, Complex Magazine

Sara Li of Project Consent, told BuzzFeed the purpose and impact of the videos: We wanted to talk about consent frankly, and we felt like it was unnecessarily to use symbolic replacements in these discussions. Consent shouldn’t be difficult or hard to talk about; we shouldn’t need to use tea or anything else to explain what is or isn’t inappropriate. Talking about consent, or sex or anything under that umbrella, shouldn’t be a taboo. Hopefully the nature of these videos have opened up an important dialogue. So far, the response has been pretty great and we couldn’t ask for anything more.

Javier Moreno, Buzzfeed


This week Project Consent — a nonprofit campaign whose goal is "to combat and deconstruct rape culture by raising awareness of the harmful way with which it is regarded in society" — released new animated videos with the goal of teaching the general public about consent. The videos feature simultaneously adorable and horrifying animations of disembodied genitals gleefully jumping around, until the penis (or in one video, a hand) makes a move. Once the vagina/boob/butt say no, the offender backs off.

- Eve Peyser, New York Magazine

Consent is a word we’ve explored a lot here at Elite Daily. From celebrities discussing it to sex without it, consent is a keyword everyone should understand. And the discussion on consent doesn’t have to be a long one. It’s simple: yes or no. To help build consent culture, the fine folks at Project Consent have created a few easy-to-follow videos showcasing exactly how consent works. Oh, and they use adorable boobs and penises to illustrate the point.

Stacy Leasca, Elite Daily


Consent may seem simple, but there's something about dancing genitals and body parts that just make the concept stick. In a new video campaign by non-profit, volunteer-based group Project Consent, three cheeky animations to show us exactly why anything but yes means no. The 20-second clips feature animated, talking body parts: there's a breast, vagina, penis, bum and hand.  The purpose? To teach people, "Consent is simple. If it's not a yes, it's no."

"My overall goal was to raise awareness about sexual assault in a way that'll spark effective conversation and action. I wanted to educate people about the prevalence of rape culture and I wanted to do it in a way that'll allow people to engage with us thoughtfully," says Sara Li, founder and head of Project Consent.

- Arti Patel, Huffington Post

Project Consent is on a mission to demonstrate through its Twitter account and short videos that this is really a pretty straightforward concept. The brevity of its 19-second video "Whistling," above, and the simplicity of the exchange between its anthropomorphized butt and penis (yes, really) convey just that. Watch for a glimpse of how simple this whole consent thing can be.

Hayley MacMillen, Refinery 29


To send the message that consent is pretty simple to understand, Project Consent — a student-led nonprofit that "aims to combat and deconstruct rape culture" — released three videos of dancing private parts earlier this week. And I know what you're thinking. This sounds scary, because a severed, dancing penis IRL would haunt your dreams forever. But I swear these are really cute.

Hannah Smothers, Cosmopolitan

While sexual consent is simple in theory, too many people are still fuzzy on what “yes means yes” looks like in practice. And to help clarify, over the past year, clever awareness campaigns have taken to comparing sex to more innocuous activities such as drinking a cup of tea or ordering gravy on your french fries. But Project Consent, a non-profit that “aims to combat and deconstruct rape culture,” decided that the best way to address the subject was to do so more directly. Which is how they arrived at their new campaign, starring these delightful animated body parts.

- Isha Aran, Fusion



Project Consent, a nonprofit, volunteer-based campaign to combat rape culture, prefers a more straightforward approach. And it's gotten one from Toronto agency Juniper Park\TBWA—via a series of videos in which animated genitals and other body parts simply act out consent scenarios… "It's simple and addresses consent without dancing around the topic," adds Project Consent founder Sara Li. "It makes it easier to talk about, like it should be, for students or teachers or parents. It should be approachable and direct and easy to see what is and isn't appropriate."

- Tim Nudd, Ad Week


We've seen some creative attempts over the years that try to demonstrate what exactly consent is, but I think this one might take the cake. In a new series of videos, Project Consent demonstrates consent simply and clearly using some hilarious animated body parts, including a hand, a butt, and a boob. Their explanation of consent is straightforward and to the point: "If it's not yes, it's no" — essentially what we mean when we say "enthusiastic consent." The non-profit group has added a bit of humor and levity to a topic that is otherwise rather heavy, but still unabashedly makes the point we all need to get through our heads: Consent is not complicated. And there's nothing quite like using an anthropomorphic breast to get that point across

- Megan Grant, Bustle