Consent is Simple

March 2016



In partnership with Toronto-based ad company Juniper Park/TBWA, Project Consent launched the “Consent is Simple” campaign to teach people just how simple it was to understand consent.

Since its launch, the video campaign has amassed 15,470,233 total views on Youtube, 241,000 views on Facebook, and 272,000 Instagram Views and received media attention from news outlets such as New York Magazine, Huffington Post, Buzzfeed, Cosmopolitan, Refinery29, and AdWeek.

The campaign was also awarded the 2017 Webby Award for Best Video Campaign in the Advertising, PR, and Media category. We were also recognized by the Webby for Good, a collaboratove program with WP Engine that honours Webby-recognized projects and campaigns that are built to change the world.

This campaign is still the most impactful of Project Consent’s work, and has been a launching pad for the organization to engage in important conversations around consent on a national scale.

Our founder, Sara Li was on hand at The Webby Awards on May 15th, 2017 in New York City to accept the award on behalf of Project Consent. We would like to thank Complex for giving her the opportunity to present her speech:

"Upon accepting this award, I was asked, “What does Project Consent mean to [me]?”

My first impulse was to regurgitate the same standard answer that I’ve become accustomed to giving in interviews. Project Consent is about community. Project Consent is about overcoming. Project Consent is all of those things, but me? What does Project Consent mean to me? I searched and searched for an adequate answer until my roommate reminded me of something that I always say in times of hardship: “Everything will be better in 5 years.”

And what is life, if not a test of optimism? So I reflected.

In the past 5 years alone, I have transitioned from one version of myself to another: some good, some bad, some so unfamiliar that parts of my own life feel foreign to me. I have conquered and failed, loved and lost, and still I am discovering that I am not the person I was yesterday. But even on my darkest days, I am here for all of it. And tomorrow, I will grow to be someone else until I am the person I have always wanted to be.

But today, I am here to accept this award on behalf of myself and so many others. I am celebrating the milestone of being one step closer to my best self.

To me, Project Consent is a lighthouse, a beacon for what was taken from so many: choice. A choice to be more than our tragedies, our mistakes, and our flaws. By supporting us, you are choosing something great: the hope that our future is what we make it to be. And whether that takes 5 years or 15, I hope you become the person you want to be. I have faith that you too will make that choice.

Thank you for this award.

Watch the rest of the videos here.