Consent is Simple
IT ALL STARTED WHEN...
In partnership with Toronto-based ad company Juniper Park/TBWA, Project Consent launched the “Consent is Simple” campaign to teach people just how simple it was to understand consent.
Since its launch, the video campaign has amassed 14,733,242 total views on Youtube, 241,000 views on Facebook, and 272,000 Instagram Views and received media attention from news outlets such as New York Magazine, Huffington Post, Buzzfeed, Cosmopolitan, Refinery29, and AdWeek.
The campaign was also awarded the 2017 Webby Award for Best Video Campaign in the Advertising, PR, and Media category. This campaign is still the most impactful of Project Consent’s work, and has been a launching pad for the organization to engage in important conversations around consent on a national scale.